Marketing & Communications

WSB’s marketing division is a multi-functional team that plays a central role in shaping the firm’s brand, driving business development, and supporting client engagement. It is structured into three core teams: 

• Corporate Marketing & Branding: Focused on storytelling, brand awareness, and internal/external communications. This team defines and manages WSB’s brand identity and ensures consistent messaging across all platforms.  

• Sales Enablement: Responsible for lead generation, sales support, and Salesforce integration. This group works closely with strategy leaders to proactively market services and support client meetings.  

• Proposal Development: Leads the proposal process from kickoff to award, ensuring high-quality submissions that reflect WSB’s capabilities and values.